It’s been an incredible run and it’s a great company… but you don’t have a profit until you sell something and put the cash in your pocket. With this in mind, the company has hit a peak valuation, and it may make sense to take some of that profit before the stock’s 4:1 split takes place.
Rumors shouldn’t matter to the company’s investors. What should matter is the broadening of the company’s revenue stream, the share buybacks, and the ever-widening profit margins.