Business Plan For The Income Builder Portfolio – Update

Any investor’s portfolio is his or her own small business, and any business should have a well-articulated plan to help it run successfully and efficiently.

So with Year 3 of our real-money, real-time Dividend Growth Investing endeavor now in the books, I thought it would be a good time for an update.


Every month, Daily Trade Alert will allocate $2,000 for DTA contributor Mike Nadel to make two stock buys for the Income Builder Portfolio. Primarily using the DGI strategy, he will choose each company, and he will write at least one article about each selection.

Mike will execute each purchase and provide proof of each transaction. He will maintain and monitor the IBP, reporting regularly on its progress and updating relevant data on the portfolio’s dedicated website.

Inception Date:

Jan. 16, 2018.


Build a reliable, growing income stream by making regular investments in high-quality, dividend-paying companies.

The secondary goal is to build a portfolio that will experience solid total return, much of which will occur organically because of the excellent businesses within.

Income Target:

Build a portfolio that will produce at least $5,000 in annual dividends within 7 years of the IBP’s inception.

Many investors will have (and should have) a longer time frame in mind. Indeed, DGI is a long-term strategy that truly bears fruit after years (or better yet, decades) of compounding.

Nevertheless, we are realistic enough to know that this project might not last for multiple decades, so we are choosing a shorter time frame as the Income Target.

The following table shows how the IBP’s income stream (“Dividends”) potentially could grow over time. It assumes 5% annual dividend growth and 2.5% yield – numbers we believe are very conservative and likely attainable.

About $24,000 ($2,000 monthly) is to be invested annually. At a 2.5% yield, each year is projected to produce $600 in dividends. That $600 would grow 5% per annum. “Drip” refers to new assets purchased by reinvested dividends — essentially, dividends from dividends. “New Div” represents the dividends the IBP expects to bring in via the following year’s $24,000 investment.

The table looks ahead through the end of 2037, showing how a “forward income stream” of nearly $26K will have been produced in 20 years.

But again, for the sake of this project, the stated Income Target is at least $5,000 annually by the end of 2024. Less than three years into this endeavor, the IBP already was halfway to the target.

Note that when discussing income for the purposes of the IBP, the reference is to “projected” or “forward” income.

For example, IBP component AbbVie (ABBV) announced on Oct. 30, 2020, that it was raising its quarterly dividend 10.2%, from $1.18 to $1.30 per share, with the first payment to be made on Feb. 16, 2021.

From press release on

That translates to $5.20 for the year, so an investor who owned 10 shares of ABBV at the end of 2020 could expect to receive $52 in income in 2021. That forward income, from each IBP position, is what is included in the “Dividends” column of the table presented earlier.


Daily Trade Alert’s $2,000/month commitment is open-ended. However, DTA could increase or decrease its funding level for the IBP at any time (or eliminate it entirely). Should the commitment be changed in any way, the Business Plan will be updated accordingly.

DTA will retain all profits and income produced by the portfolio, and it also will incur any capital losses.

More than $2,000 can be spent on the two monthly purchases as long as cash is left over from previous months. At the end of Year 3, about $71,500 of the $72,000 allocation was used, meaning approximately $500 in extra funds were available at the start of 2021.

DTA will pay all commissions and fees associated with building and maintaining the portfolio. These costs should be minimal; in 2019, our brokerage, Schwab, began the zero-commission trend that has swept the industry.

Stock Selection:

Twice every month, Mike Nadel will select the companies that will be bought with the money provided by DTA. He might initiate new positions or add to existing holdings.

He will assess each company’s business model, dividend growth history, “moat” (competitive economic advantage), financial strength (through metrics such as earnings, revenue and free cash flow), and other readily available information.

Dividend Growth Investing will be the preferred strategy when selecting companies. DTA contributor Dave Van Knapp’s DGI primer can be found HERE.

Because the IBP will be held in a taxable account, Daily Trade Alert prefers not to invest in foreign companies that levy withholding taxes, though exceptions can be made. Master limited partnerships and other investments with potentially complicated tax structures will be avoided.

Stocks will not be shorted. Margin will not be used. The IBP will not use options, futures, derivatives or similar trades.

ETFs and mutual funds are not forbidden, but there are no plans to include them in the IBP.


A stock’s valuation will be strongly considered before each purchase, but the perceived quality of the company is of utmost importance.

An investor making sizable additions to a large, established portfolio might be primarily concerned with valuation. The IBP, however, is a DGI portfolio that will be built over time through regular $1,000 purchases – similar to the concept of dollar-cost averaging.

Still, valuation will always be part of the discussion, and it could be the “tiebreaker” when deciding between two or more similar companies.

Reinvesting Dividends:

Dividends will be automatically reinvested right back into the companies from whence they came, a process informally called “dripping.” This simple, cost-effective method of increasing each position’s share count is another form of dollar-cost averaging.

Like most major brokerages, Schwab offers no-fee dripping on the majority of U.S.-based companies available.

In the event that dividends can’t be reinvested due to Schwab’s limitations, income will be used to buy fractions of shares of the same stock as soon after a distribution as possible.

Portfolio Characteristics:

While acknowledging that it is easier to manage a portfolio that doesn’t get too large in scope, there is no requirement that the IBP hold only a certain number of stocks.

There is no minimum yield mandate. Nor must a company have been growing dividends for a certain number of years. Even companies that don’t pay dividends could be selected. This being a DGI portfolio, however, yield and income-growth history will be considered during the stock-selection process.

It is strongly preferred that no company produces more than 10% of the portfolio’s income or makes up more than 10% of the IBP’s total value.

If a company does surpass 10% in either of those categories, that stock will not be considered for future purchases (other than reinvested dividends). Therefore, such a large position gradually will see that percentage fall as the rest of the portfolio is built up. If a holding grows so much that it is expected to make up more than 10% of the portfolio for a significant length of time, it could be trimmed.

The IBP will be diversified across sectors, industries and dividend characteristics (yield, growth rates, histories, etc.).

The following graphic, from Simply Safe Dividends, shows the sector breakdown of the Income Builder Portfolio at the end of its third year of existence, 2020. (This is presented as an example, and it does not necessarily represent future expected sector percentages.)


Portfolio turnover will be held to a minimum, so selling will be rare. The IBP nonetheless will be closely monitored, and there will be reasons to consider selling a company:

  • There are fundamental changes to its business model or viability.
  • It reduces, freezes, suspends or eliminates its dividend.
  • It is going to be acquired by or merged with another company.
  • It is going to buy another company or spin off businesses it operates.
  • It becomes extremely overvalued.
  • It makes up too large a percentage of the portfolio.
  • Its presence interferes with proper management of the portfolio for some reason.

Again, those are reasons to CONSIDER selling a company. There are no “automatic sell” triggers.

If Mike Nadel decides to sell a company, he will write an article detailing the reasons. He also will choose a replacement stock to be bought with proceeds from the sale, and he will explain why it was a better choice for the IBP.

Portfolio Reviews:

In early January of each year, there will be an annual review of the IBP’s performance over the previous 12 months. This review could be presented on DTA in multiple parts.

There also could be periodic updates during the course of each year, as well as articles related to the IBP even if there have not been purchases or sales.

The Business Plan will be reviewed annually and updated as necessary.

Portfolio Holdings:

The Income Builder Portfolio’s positions, complete with regularly updated income and value data, can be viewed HERE. That page also includes links to IBP-related articles.


This project is about presenting investment candidates for further research, about discussing concepts and principles, and about demonstrating the process of building a reliable, growing income stream through DGI.

In other words, we are not suggesting that fellow investors replicate the Income Builder Portfolio.

Furthermore, we understand that many DGI proponents, especially younger investors or other newcomers to the strategy, might not have $1,000 available to invest twice a month. After all, $24,000 per year is not chump change.

That’s cool. Whether you have $200 per month to invest or $200,000 or anything in between, the principles will be the same.

NOTE: l also manage another real-money portfolio, the Grand-Twins College Fund. Although it has an income component, it is “growthier” than the IBP. Check it out HERE.

— Mike Nadel

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