Much like The Wall Street Journal, Barron’s and Forbes, we’re a financial publishing company.
Our sole purpose is to provide you, our reader, with easy and affordable access to timely, well-researched and unbiased stock analysis.
There are a number of ways we go about doing this that we believe give us a clear edge over the competition…
First, unlike many other companies in our industry, we don’t publish anything in print. That means no magazines or newspapers.
Instead, our newsletter is published 100% in digital format in the form of an email.
That may not sound as fancy as a company that actually prints its market analysis and delivers it to your house in hard copy, but as you’re about to see, it makes a heck of a lot more sense (for the both of us) to simply keep things 100% digital.
There are plenty of reasons for this, but here are the two biggies:
- Email Format = a FREE Subscription for You: By sending our newsletter out only through email, we almost entirely avoid publishing and delivery costs. In fact, the small amount that we do pay we’re willing to absorb, which means we don’t have to charge you at all for a subscription. On the other hand, imagine all the costs we’d have to incur (and pass on to you in subscription fees) if we had to print and mail our newsletter to you 365 days a year! Can you see why it’s such a benefit for you that we offer our newsletter in an “email only” format?
- Email Format = Timely Alerts: The other big advantage of sending our newsletter to you only via email is that we drastically reduce the time it takes to deliver our analysis. As you know, stock prices are constantly changing… and in some cases, what is breaking news today may be old news tomorrow. For the shorter-term trade opportunities we publish, any kind of delay can be costly and have a direct impact on your profit potential. With this in mind, by the very nature of delivering our newsletter by email (instead of snail mail), you’re getting investment ideas and trade alerts almost immediately after we publish them. For example, from the moment we hit the “send” button, the most current issue of Daily Trade Alert will typically arrive to your inbox within just 30 minutes. Compare this to how long it would take if we had to design/format a newspaper or magazine, send it off to the printer, and then have it bulk mailed and delivered by the U.S. Post Office. By the time you would receive our “alert” the recommendation may be old news!
Here’s an illustration that hopefully helps get the point across…

Another advantage we have over the competition is the quality of our content. We truly believe that we’re offering some of the highest-quality, unbiased analysis available. To appreciate our newsletter, you really have to understand where the stock ideas we’re featuring come from.
You see, unlike many other companies in our industry, we don’t have a full time staff of researchers and analysts working for us.
What this means is that we’re not tied down to only covering the stock recommendations of certain analysts (the ones we employee). Instead, we literally have a buffet of analysts to choose from.
Here’s how it works…
Each and every day we sift through roughly one to two dozen of the most popular (and successful) investment newsletters on the market. We then zero-in on the ideas that appear to be the most well-researched, timely and actionable for today’s market environment. We skip over any fluff and choose our four favorite ideas from the lot. We consider these ideas to be the “best of the best.” They’re the recommendations that ultimately make it into the next issue of Daily Trade Alert.
Here’s a diagram to help you understand how it works…

Again, the sole purpose of our service is to provide you, our reader, with easy and affordable access to timely, well-researched and unbiased stock analysis.
We think we have the right formula here… but it hinges on the fact that we need your email address to make it work. Without your email address, how can we send you our newsletter?
We want to make it clear that at the end of the day our goal is NOT to collect your personal information. That’s simply a means to an end. Our goal is to provide you with our unique service (our Daily Trade Alert newsletter) in hope that the information we provide helps you make better-informed investment decisions.
All of this said, the best way to provide our service to you — in fact, the ONLY way — is to deliver our newsletter to you by email. In other words, in order to provide you with our service we need your email address.
There’s really no way of getting around this if you want to take full advantage of our service. Rest assured, if you’re the least bit concerned about giving us your email address, we encourage you to read our Privacy Policy to see how we protect your information.
We hope you consider giving us a shot.
How it Works
We subscribe to roughly two dozen of the nation’s leading investment newsletters.
Each day we read through their latest recommendations — which cover everything from stocks and bonds to precious metals and commodities.
What we’re looking for are the absolute “best of the best” investment ideas for today’s uncertain market.
After singling out our favorites, we pass them along to you for FREE on our web site and in our daily newsletter, Daily Trade Alert.
We also include any important analyst “upgrades” or “downgrades” we think you should be aware of.
For example, if an analyst at Morgan Stanley or Wells Fargo issues a new “Buy” rating for a popular stock you may own, you can be sure we’ll tell you about it in the current issue of Daily Trade Alert.
Likewise, we’ll also let you know if an analyst at Goldman Sachs or UBS downgrades a widely-held stock to “Sell” status.
You’ll find this valuable information in both our newsletter and on our web site each and every day the stock market is open.
In addition, each quarter we sift through the SEC filings of two of today’s wealthiest and most successful investors, Warren Buffett and Bill Gates.
What we’re looking for here are their latest portfolio changes — so we can identify which stocks they’re buying, and which ones they’re selling. Since these billionaires are some of the best-informed investors on the planet, having their latest stock moves at your fingertips can be rewarding.
This special feature of Daily Trade Alert is just one more example of how we’ll help you track down some of the most profitable investment opportunities on the market.
How is it Free?
Many of our readers have asked us how we offer a service like Daily Trade Alert at no cost.
Here’s the short answer: instead of charging you a subscription fee, 100% of our operations are funded by advertisements. In other words, our advertisers pay us so you don’t have to.
We truly believe that this kind of business model can create value and a positive experience for everyone involved. For example…
- Our readers are happy because they get high-quality investment ideas and analysis at no cost
- Our advertisers are happy because they get to put their offers in front of an engaged audience
- And since our operations are funded by advertisers, we’re happy because we can focus on providing high-quality content to our readers (rather than focus on trying to sell them something).
So what do these advertisements look like, anyways?
First, to help you clearly identify them, we try to label all ads on our website and in our newsletter as either “advertisement”, “sponsor” or “sponsored link” whenever possible.
Of course, if you’re ever unsure of whether or not you’re looking at an ad you can always click on the link and see what website you are taken to. If you’re taken to a site that’s NOT on DailyTradeAlert.com, then you’ve most likely clicked on an ad.
For more details on how all of this works, we encourage you to take three minutes to watch this video…
Our “Open Door” Policy
While we’re happy with our large, loyal following, we realize our newsletter isn’t for everyone.
If at any time you’re not satisfied with our work you can unsubscribe by using the “unsubscribe” link found at the bottom of each and every email. We’ve made the “unsubscribe” process simple, quick and effective — but if you run into any issues at all, please send us a note at postmaster@DailyTradeAlert.com.
Also, we try to keep the communication lines as open as possible. If you have anything to tell us — whether it’s an idea on how we can improve or a success story from a recommendation you heard about at Daily Trade Alert, feel free to let us know.
Here’s a small example of what our readers are telling us…
“No one else can come anywhere close to the quality and information being supplied by you.” — Bill H.
“Thanks for sending me this daily [stock] analysis… I enjoy reading the information as it adds great insights into the market.” — James D.
“Thank you for a great site and newsletter — I look forward to reading [your alerts] every day to see what opportunities you uncover…” — Matt B.
“I’ve enjoyed reading your Daily Trade Alerts for a year or more now. The diverse group of experts you work with make for an eclectic set of recommendations. I have put several of those suggestions into practice.” — T. Jones in Carlsbad, CA
“I look forward to your advice every day — thank you.” – Todd
“Your alerts have been very helpful and informative.” – J. Hopkins
“Keep up the excellent work.” – Monty J.
“I have a few newsletters… I find you and [another investment newsletter] the two best on the planet. I have done fine with your recommendations and good solid thinking and I wouldn’t mind paying you for your effort. Keep up the good work. I even have my broker reading you every day, LOL. Thanks.” – Deb F.
“Your website, for me, is ‘terrific.’ I am thoroughly enjoying the information.” – Ken B.
“Great service of free information. Thank you.” – Michael C.
“You guys are great!!!!!” — Terry S.
“I like your articles and daily info.” — Leo
“I read everything I can lay my hands on but I have to say you have the ABSOLUTE best information out there in a perfect concise manner. I find your daily emails a complete pleasure and look forward to them. I don’t know how you do it but you do it the best. Even my broker asks me where I get all this great info. I forwarded it on to him, he now reads you daily! Kudos and God Bless… you are invaluable to me.” – Deborah F.
“I just want to say that I am very impressed with your articles and find your analyses very informative.” – Vincent K.
“I trust Daily Trade Alert and value the information.” — Ryan S.
“Your service is the best I have seen. I start my day reading your email report. Thanks for providing us with such great information.” — Richard C.
“I must say I enjoy reading your daily [newsletter]…” — Ron B.
“I want to thank you for your great newsletter… it has given me a lot of insight into what’s going on.” – Mike B.
“You provide an awesome service. One of the few that is always worth reading.” – Richard C.
“Thanks a lot for your newsletter.” — Leondre P.
“Nice article on three natural resource plays. Well written, and concise.” — John N.
“Thanks, [I] enjoy your advice and info.” — Steve S.
“Thank you so much for the great info you send. Keep it coming!” — Sonia W.
“Great site for stock advice and recommendations…” – Carol D.
“I love reading your reports and I have already learned quite a bit.” — Mary W.
“Many thanks. I greatly enjoy and appreciate the newsletter, which is quite unique.” — Robert R.
“I really like and appreciate your straight way of presenting investment assistance. Thank you!” – Peter S.
“I love Daily Trade Alert… thanks so much.” — Terry
“I have been receiving your Daily Trade Alert for a short time now and have found it to be quite informative.” — David H.
“Your info is great. Thanks.” — Steven J.
“I’m grateful to be on your daily email list. Your comments are always quick to point, and well written. Keep up the good work…” — John N.
“I enjoy reading your Daily Trade Alert and find the information very useful…” — Angela H
“I have to compliment you on your Daily Trade Alert service. Most newsletters dangle a carrot in front of you for the next best investment but then ask for money for a subscription to get the details on what they are talking about. I’m glad you don’t.” – Eleanor K.
“Love your articles — best I’ve ever read for free and not asking for some subscription to your service. I love the collection from many experts. Don’t stop. Love it.” — Mike D. in Texas
“Not only is your content excellent, and shared honestly and candidly, with a realistic and transparent tone… but I really enjoy your fast page loads. I use high speed Comcast, but your pages: Wow Fast. Unlike sites like wikinvest.com. I am also not interested in stock ideas for day trading, just GOOD QUALITY COMPANIES, that I can enjoy owning, and sharing a gain with, over the years to come. Anyhow, thanks.” – Greg C. in Spokane, WA
“Thank you for the service and information you provide. You have a first class program here. Very informative, very refreshing. Thank you, wish I would have found your resources sooner, tired of all the pump and dump sites.” – Jon C.
“As long as I see DTA in my e-mail I’m a happy person…” — Barbara
“Good letter. I enjoy your info, thanks.” – Mike D.
“I usually do not reply to newsletters — but yours is a pleasure to read. No B.S. — just clear, up-to-date news. Thank you!” – Eddie Z.
“In the last few days I read an article on writing covered calls on JNJ. For the life of me… I cannot find that article. Will you please direct me to the day or issue or email me some way to find it? I’m sure it was on Daily Trade Alert, which I really enjoy. I own JNJ and this is worth thinking about some more.” — Cecilia K.
“Now THAT was a newsletter!” — Vincent N.
“I am totally impressed with your note this morning…” — Wilma C.
“I really like your site. I know right away what you are talking about without having it hidden WAY down the page.” — Sue F.
“I really like your daily trade alert, but today the list of banks I appreciate more than anything you have sent me. I have saved it. Thank you so very much. There are so many voices out there. Not many that do not have a hidden agenda. Thanks again.” — Geronamo
“Your CACI trade was a great call! I am long and up nicely with a trailing stop to lock in profits set. Thx.” — John M.
“Dear DTA: I like your newsletter.” – Erk E.
“Your investing advice is most welcomed… rest assured that even if you do not hear from us on a regular basis, your recommendations and information is very highly appreciated. Thanks again.” — Jacques D.
“Thank you for this offer. Bob and I are amateur stock investors; we appreciate having free access to information. Some of the paid sites have not been helpful! Thank you again!” — Bernadette P.
Giving Back
By far, the most rewarding part of our business is that it’s enabled us to help a number of meaningful causes both here in the United States, as well as in far-away places like the Dominican Republic, Tanzania, Japan, Zambia, Haiti, Nicaragua, Syria and the Philippines.
By listing these, we don’t intend to pat ourselves on the back or to be “honored by men.” Instead, we hope to help hold ourselves accountable to continue giving (by making these details public) and, at the same time, perhaps we can encourage others to give as well.
- Funds sent to Regional Food Bank of Oklahoma to help with disaster relief efforts following the tornado (May 2013)
- Funds sent to the Fellowship of St. John the Divine’s “Food for the Hungry” program (March 2013)
- Ongoing funding sent to the IOCC to help offer emergency relief and development programs to those in need worldwide, without discrimination (started March 2013, recurring monthly)
- Ongoing funding sent to Oxfam America to help fight global poverty (started February 2013, recurring monthly)
- Ongoing child sponsorship in Kenya, Africa through Naomi’s Village (started February 2013, recurring monthly)
- Funds sent to Casa Marianella, an emergency homeless shelter that serves immigrants and asylum seekers in Austin, Tx (January 2013)
- Ongoing child sponsorship in Nicaragua through The Roberto Clemente – Santa Ana Health Clinic (started December 2012, recurring monthly)
- Ongoing funding sent to One Home, Many Hopes to help build new homes and schools in Kenya (started December 2012, recurring monthly)
- Emergency relief funds sent to the IOCC to aid refugees — many being children — displaced from the ongoing violence in Syria (October 2012)
- Sponsored walk-a-thon participant to help raise money for the Crohn’s and Colitis Foundation of America (September 2012)
- Funds sent to Caritas of Austin, through St. Elias Orthodox Church, to help provide free lunches to individuals and families in Austin, TX (June 2012)
- Ongoing child sponsorship in Kenya, Africa through Naomi’s Village (started May 2012, recurring monthly)
- Funds sent to World Vision to purchase bed mosquito nets and chickens (April 2012)
- Sponsored race participant to help raise money for ZERO: The Project to End Prostate Cancer (April 2012)
- Ongoing child sponsorship in Nicaragua through Nuestros Pequenos Hermanos, a Christian mission that strives to provide a permanent family and home for orphaned, abandoned and other at-risk children who live in extreme poverty (started March 2012, recurring monthly)
- Ongoing funding sent to Life Without Limbs to help a man without arms or legs share his inspiring testimony about his personal struggle and his relentless faith in Jesus Christ (started February 2012, recurring monthly)
- Ongoing funding sent to Abundant Freedom to help fight drug addiction in Costa Rica (started January 2012, recurring monthly)
- Funds send to The Roberto Clemente – Santa Ana Health Clinic in Nicaragua to help purchase a portable ultrasound machine (December 2011)
- Flood relief funds sent to victims of “typhoon Sendong” in Cagayan de Oro, Philippines (December 2011)
- Cancer victim funds sent to Livestrong through Livestrong Challenge (September 2011)
- Fire relief funds sent to ForTheCity.org to help victims of the Bastrop, Texas fires (September 2011)
- Ongoing funding sent to Mission Emmanuel in Dominican Republic for Medical Clinic (monthly)
- Funds sent to UNICEF for aid in Somalia (August 2011)
- Sponsored swim participant in “Krossing Keuka” to raise funds for Keuka Comfort Care Home (July 2011)
- Ongoing child sponsorship in Tanzania, Africa through Plan U.S.A. (monthly)
- Ongoing child sponsorship in Dominican Republic through Mission Emanuel (monthly)
- Ongoing child sponsorship in Zambia, Africa through World Vision (monthly)
- Cancer victim funds sent to Livestrong through Livestrong Challenge
- Earthquake relief funds sent to Haiti through The Austin Stone Community Church
- Earthquake relief funds sent to Japan through The American Red Cross
- Tornado relief funds sent directly to this family in Tennessee (they are friends of our friends)
- General purpose funds sent to St. Michael’s Orthodox Church to help fix a leaky roof
- Funds sent to the families of the victims of a fatal car crash involving several Amish farmers in upstate, NY
- Funds sent to Honor Flight Rochester to help send WWII veterans to Washington D.C. to recognize their service and give them the opportunity to visit the memorials.






