I’m Investing $10,000 in These Dividend Growth Stocks on Tuesday, Jan 3

December 31, 2016

As many of you know, we have been creating a general-purpose dividend growth “ETF” at Motif Investing.

A portfolio at Motif is a basket of up to 30 stocks intelligently selected and weighted to reflect an investment theme. It’s not a real ETF, of course. But it is a ready-made portfolio of stocks that you can invest in, just like an ETF.

And it has certain features that are better than ETFs. ETFs have drawbacks like recurring annual fees and lack of investor control. With a Motif portfolio, you can add or drop stocks, rebalance holdings, or do anything you want to customize it to your own goals and investing psychology.

And unlike an ETF, you only pay a commission when you trade.

There is no fixed percentage extracted every year for expenses.

Of course, you can just observe it for general interest and educational value.

It costs zero to do that.

The final stock selections have been made, and the portfolio will be available for investment and observation at the start of the new year.

The purpose of this article is to give you a sneak preview of the new “ETF” before it is opened to the public.

If you want to catch up with the story about this “ETF,” these are the previous articles about the project:

We’re Building a Dividend Growth “ETF” that Anyone Can Invest In! (November 7, 2016)
Our Dividend Growth “ETF”: Business Plan (November 12, 2016)
Picking Stocks for Our Dividend Growth “ETF” (November 16, 2016)
Announcing the 56 Semi-Finalists for Our Dividend Growth “ETF” (December 12, 2016)

What Stocks Are in the “ETF”?

Here are the final selections for the portfolio.
capturePlease note the following:

• The portfolio’s yield shown at the bottom (3.4%) is the arithmetic average of the yields of each of the stocks. The yield of the portfolio may differ due to weighting, and of course it will change over time. The yields of the individual stocks range from 1.4% to 5.5% at the moment.
• The dividend growth rate (DGR) figure is the smallest of the 2016 increase, 2015 increase, 3-year compound average, and 5-year compound average. I recorded the smallest to be conservative in scoring the stocks. The DGRs range from 2% per year to 27% per year. The arithmetic average is 9.2% per year.
• The number of years of dividend increases ranges from 5 to 54, with an average of about 22 years.

As you can see in the last 2 lines of the table, the portfolio betters the average stock in the Dividend Champions, Contenders, and Challengers (CCC) on yield, dividend growth rate, and years of increases. That is the outcome of the scoring and selection process.

The portfolio is well diversified, with stocks from 8 of the 11 GICS sectors. The percent of portfolio for each sector is approximate.

captureHow the Stocks Were Selected

As described in previous articles, I used a point scoring system to identify the top dividend growth companies. All statistics for the final selection process were recorded from December 9-18, 2016, and the final picks were made a few days after that.

The final roster is not comprised entirely of the 29 highest-scoring stocks. Here’s why.

First, I divided the finalists into 4 yield categories (1-2%, 2-3%, 3-4% and 4%+). A few times, a stock from a higher yield category was selected over a higher-scoring stock from a lower yield category. This was in furtherance of the overall goal of a 3.5% yield from the portfolio.

Second, I added or dropped a couple of stocks based on the portfolio’s goals of diversity across yields, dividend growth rates, and economic sectors.

Third, after the scoring was completed, I valued the stocks using my 4-step system. In many cases, high-scoring stocks were eliminated based on bad valuations. They are just too expensive right now. Examples include Automatic Data Processing (ADP), Hormel (HRL), 3M (MMM), Microsoft (MSFT), McDonald’s (MCD), Lockheed-Martin (LMT), and PepsiCo (PEP).

Bad valuations trumped scores, but I made 2 exceptions. I placed 2 over-valued but iconic dividend growth companies into the portfolio: Altria (MO) and Realty Income (O).

Three stocks in the final portfolio were not in the 56 semi-finalists displayed in the last article. These came into contention late based on further research or updated data. The three are American Electric Power (AEP), Colgate-Palmolive (CL), and Flowers Foods (FLO).

Here is a scoring table that shows the stocks in the portfolio. These are sorted in scoring order.

The score in the first column does not include the valuation scores in the last column. (Valuation is a separate step, as previously explained. The red-valued stock is Altria and the orange-valued stock is Realty Income.)

captureYou can see from the last line that this portfolio contains stocks with outstanding dividend records. Here are the averages for significant metrics:

• Yield: 3.4%
• Annual dividend growth rate: 9.2%.
• Dividend safety score: 92 / 100.
• Beta: 0.67, meaning the average stock has been just 2/3 as volatile as the S&P 500 over the past 5 years.
• Valuation: Fair (3.2 on 5-point scale) despite the market’s run-up since 2009.

I had intended to leave a few slots open in the 30-slot Motif portfolio for later addition of excellent companies that may acquire better valuations than they have now. But in the end, I filled 29 of the 30 slots. As noted above, I placed two iconic dividend growth stocks into the portfolio right now despite poor valuations.

The following analysis is from Morningstar. I plugged the stocks into their X-Ray.

captureAs you can see at the upper right, the portfolio tilts toward large-cap value stocks. That said, the portfolio contains 2 small-cap stocks (Tanger Factory Outlets and Flowers Foods), and 4 mid-caps (Williams-Sonoma, Realty Income, WEC Energy, and WW Grainger).

At the left-center, the display shows the portfolio’s segmentation into what Morningstar calls super-sectors, which are Cyclical, Sensitive, and Defensive. About half the portfolio is Defensive. Center-right displays allocations by Morningstar’s Stock Type. None of the portfolio is in what might be called the riskiest classifications (Distressed, Aggressive Growth, or Speculative Growth).

Of course, all of the portfolio is in a category that Morningstar does not use: Dividend Growth Stocks.

We also get some terrific statistics from the Portfolio Analyzer tool at Simply Safe Dividends. That tool shows a portfolio-wide yield of about 3.4% (same as we saw above), average Dividend Safety Score of 90, and average beta of 0.67.

The analyzer also projects income forward using current payout rates. With a $100,000 equal-weight portfolio for illustration, here is what the income would be expected to look like in 2017:

captureThe reasonable expectation would actually be better, since most of the stocks have not declared dividend increases for 2017 yet. Depending on payable dates, those increases will cover all or part of the year and increase the total. (This result is scalable. For example, a $10,000 portfolio would be expected to generate 10% of the income shown for the $100,000 portfolio.)

This display illustrates the monthly payments for the $100,000 equal-weight portfolio.

captureYou can see that there is one monthly payer (O), while all the rest have quarterly payment schedules staggered throughout the year. You can also see that all the payments for each stock now show as being the same throughout the year; again, that is because increases have not been announced yet.

Other factoids from the Analyzer:

• The income stream is diversified, with no single company accounting for more than 5.4% of total income.
• The portfolio has had a 5-year earnings growth rate of 9% per year, which supports the idea that the dividend stream can be expected to grow at 6% per year.
• That conclusion is also supported by the Dividend Safety Score of 90 and the reasonable earnings payout ratio average of 62%.

How the Stocks are Weighted

Portfolio weighting is a hot topic in ETF-land.

Traditional indexes are cap-weighted, meaning that companies with higher market caps consume more space in the index and influence its results more. For example, here are the top 10 holdings in the S&P 500:

captureAs you can see, even though the S&P 500 contains 500 stocks, the top 5 (Apple, Microsoft, Exxon Mobil, Johnson & Johnson, and Berkshire Hathaway) comprise almost 11% of the index. In other words, 1% of the companies account for 11% of the index’s performance.

Cap weighting has come under criticism, because studies show that smaller-cap stocks historically outperform larger companies over long periods of time. Cap-weighting therefore runs in the opposite direction from long-term performance.

Here is an illustration. RSP is an equal-weighted ETF of the S&P 500. Instead of being cap-weighted, each stock carries equal weight. Therefore, in RSP Apple has the same weight (0.2%) as the smallest company in the index.

That tilt towards smaller stocks influences performance. According to Morningstar, here are the trailing price returns for RSP vs. SPY (an ETF that tracks the S&P 500).

captureThe equal weighting of RSP provides a significant performance advantage over the cap weighting of SPY. It even overcomes a much larger expense ratio that RSP charges in comparison to SPY.

For our dividend growth “ETF,” what is most important?

I believe that long-term income optimization means that we want to emphasize income amount, income growth, and income reliability (safety).

So I created a simple weighting system that tilts weights toward those 3 factors.

I gave a little extra emphasis to amount, in order to approach the target of 3.5% yield.

That identified 10 stocks that deserved to have increased weight. They are ABBV, CSCO, FLO, KO, MO, WEC, SKT, SO, SPG, and T.

So in the final portfolio, those stocks each comprise 4.0%. All the others are around 3.2% of the portfolio. Of course over time these relative weights will change as stock prices change.

Moving Forward with Motif

This is the current appearance of the portfolio heading under construction:

captureWhen I complete it, the “Built” banner will disappear, and Motif will begin tracking the return performance of the portfolio. Right now it is in “building” mode, so performance is not being tracked. That’s why the Motif Index stands at 1000 (its initial value). The 1-year return is looking backward, which is not of much use.

This is the description of the portfolio as it will appear on the Motif:

Unfortunately, Motif does not track dividend performance, other than to state the portfolio’s yield in the header as shown above. Motif’s performance tracking is based on price changes only.

My intention is to write an article every couple of months, tracking the income and yield side of the picture as well as calling attention to portfolio changes as they occur. Changes are expected to be infrequent.

Motif does not use the standard GICS classification system. For example, here is a category called “Services” taken from the portfolio under construction:

captureAs you can see, the Services category contains companies that are in completely different industries. So we find 2 consumer companies (Williams-Sonoma and Target), a healthcare company (Cardinal Health), an industrial (Grainger), and a restaurant (Starbucks).

What Can You Do?

After the portfolio is actuated on January 1, the motif will be accessible from Motif’s home page. You do not need an account to view the portfolio. You can find it by using the search function at the top of the home page (note that I’m logged in so my screenshot may look different than what you see):

captureJust input the name of the portfolio (DVK’s Basic Dividend Growth “ETF”) or “Dave Vanknapp” in the search area and the portfolio should come up.

If you’re interested in investing in the portfolio, or in playing around with it by adding or deleting stocks, or by changing weights or creating your own portfolio, you will need to open an account with Motif. That is easy and costs nothing.

Of course, if you want to invest in this or any other Motif portfolio, or customize one and then invest in it, you will need to deposit money in your account. Simply buying a portfolio – either as-is or customized – costs $9.95. Buying or selling individual positions within a portfolio costs $4.95.

Automatic reinvestment of dividends is not currently offered. The dividends are credited to your account. That is the same as with any ETF.

Further Research about the “ETF’s” Stocks

Many of the stocks in the portfolio have been written about on Daily Trade Alert. Below I have selected articles that you can read for further research on the stocks.

The three authors covered here are:

• Myself (Dividend Growth Stocks of the Month)
• Brian Bollinger (Simply Safe Dividends)
• Jason Fieber (Undervalued Dividend Growth Stocks of the Week).

AbbVie: Fieber (11/13/16), Bollinger (3/2/16)
Amgen: Van Knapp (12/21/16), Fieber (12/18/16)
AT&T: Van Knapp (1/20/2015), Bollinger (6/21/16)
Cardinal Health: Bollinger (2/24/16), Fieber (9/4/16)
Cisco: Van Knapp (6/11/16), Bollinger (4/7/16), Fieber (12/4/16)
Coca-Cola: Van Knapp (4/17/15), Bollinger (11/25/16)
CVS Health: Fieber (8/7/16), Bollinger (11/9/16)
IBM: Van Knapp (10/8/2015)
Johnson & Johnson: Van Knapp (6/25/15)
Nike: Bollinger (11/3/16)
Qualcomm: Van Knapp (7/11/2016), Bollinger (9/25/16), Fieber (12/25/16)
Realty Income: Van Knapp (7/24/15), Bollinger (12/15/16)
Southern: Van Knapp (5/3/16), Bollinger (3/11/16)
Starbucks: Van Knapp (10/7/16), Bollinger (10/27/16)
Target: Fieber (10/2/16)
United Technologies: Fieber (11/27/16)
Ventas: Van Knapp (4/8/16), Bollinger (11/18/16)
VF: Van Knapp (11/21/16), Fieber (9/11/16)
Welltower: Bollinger (10/19/16)
Williams-Sonoma: Fieber (9/25/16)

In addition, 4 of the stocks are featured in Daily Trade Alert’s “9 Best Dividend Stocks to Own Right Now” (January, 2017). That special report can be downloaded here.

I will see you on the other side of the new year. Happy New Year everyone!

– Dave Van Knapp

Dave’s Disclosure: On January 3, 2017, I will invest about $10,000 in this “ETF” so that I have skin in the game. I am not building the Motif portfolio to make money outside my investments, but Motif has a royalty program under which I will receive $1 every time someone purchases or rebalances the portfolio discussed here. My interest in building this portfolio is for educational value, plus to have another illustrative real portfolio tracking forward. I believe that real-time portfolios are more educational and psychologically realistic than back-tests. Back-tests utilize 20-20 hindsight, and they do not challenge many of the issues that investors face in managing a real portfolio.

DTA’s Disclosure: When Dave approached us with his idea to build a general purpose dividend growth “ETF” the public can invest in (and that would offer several advantages over a true ETF), we were thrilled about the opportunity. Not only would it provide value to our readers, but it’d give us another way to help get the word out about our favorite long-term strategy: dividend growth investing. That said, it wasn’t until a few days before the January 1st, 2017 launch of Dave’s “ETF” that we discovered that Motif Investing offers an affiliate program for publishers like us who refer potential new customers to them. Since we were already referring our readers to Motif Investing via links in Dave’s articles, as a new affiliate of Motif, we will now simply be paid for doing what we’ve been doing for free. We will get paid $45-$55 commissions on every completed and approved brokerage application at Motif that is sourced from our site. There’s no extra cost to you if you sign up for a Motif account through an ad on DailyTradeAlert.com. If there was, we wouldn’t be doing this. Instead, there’s actually potential upside: As an affiliate, we’re able to offer special incentives that you may otherwise miss out on. For example, right now there’s a cash-back offer (see banner below). Rest assured, our new position as a Motif affiliate will in no way impact the quality of Dave’s research or stock selection in his dividend growth “ETF.” After all, as Dave mentioned above, he’s got skin in the game, as he’s starting off with an initial investment of almost $10,000 in his “ETF”.